Stamps

stamps2

Someone yesterday mentioned that they use bisque clay (once fired clay) for their stamps. So do I – in fact, I’m developing quite a stamp collection. Although the high-density foam is easy to carve and doesn’t get wet or stick to the clay, it does wear down over time. Someone once told me that the foam is perfect because the stamps break “just when they’re about to become cliche.”

Bisque stamps, on the other hand, are very durable. As long as I don’t drop them too many times, they could last me a lifetime. Many of my bisque stamps are “roulettes” that I carved so I can roll them evenly around my pieces. Boy are they a pain in the a** to make!!!! But they are excellent and very useful when they are done. I don’t know what I would do without them!

Published in: on January 24, 2009 at 12:44 pm  Comments (5)  

Etsy Writing Critique #18

Ahhhh, I love the smell of fresh Writing Critique in the morning!

This week’s volunteer is a regular visitor to my blog and a wonderful painter. Mary, of BrushItOn, creates quiet, peaceful scenes, mostly painted on glass.

I particularly like her painting of a single flower in a vase. But her description for it feels lackluster.

Let’s take a look:

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Quiet Bloom is a watercolor that measures 10″ x 13-1/2″ and in a frame measuring 17″ x 21″. The matting picks up the wonderful blue reflected in the vase. I like the simplicity and feel of movement on the vase, but quietness of the water.

This original piece of art is copyrighted and protected by law. Please do not violate my rights. If you are interested in using my painted image, please contact me for permission and pricing.

Enjoy!!

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Here’s my concern. When I glance at a description and the first thing my eye hits is a measurement, I don’t bother reading any further. I figure, all that’s there is the rundown on product details, and I don’t need to read it if I’m not going to buy it.

That’s not terrible, really, and Mary’s description gets the job done. But I believe that if you leave it at that, you’ve given up an additional opportunity to sell your product. The description space is there, and a buyer is most likely going to look at it, at least briefly. So let’s take that time to remind them why they might want to buy.

In this case, it might not hurt to remind them of that empty wall, in need of a little color. Or that guest bedroom, waiting for something to pull it all together. What about a gift, for a friend who needs a little quiet and peace in their life?

That means a little bit of rearranging, and writing an opening line (what journalists call “the lede”) that targets the feeling we’re aiming for.

Let’s see if I can come up with something:

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When do we ever have time to pause and enjoy a moment of quiet and stillness?

Remind yourself of simplicity and beauty with this peaceful matted watercolor.

Quiet Bloom measures 10″ x 13-1/2″ in a frame measuring 17″ x 21″. The matting picks up the wonderful blue reflected in the vase.

This original piece of art is copyrighted and protected by law. Please do not violate my rights. If you are interested in using my painted image, please contact me for permission and pricing.

Enjoy!!

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When I try to write a lede for a product description, my best source is the piece itself. I always return to the picture and look at it for a minute, trying to think about what strikes me, my immediate first impressions. Then I hope that another person looking at it will have a similar feeling – a feeling I can reinforce in the description, and encourage them to take the next step.

Remember that writing is no substitute for a great product or catchy photo, but it is an opportunity for you to connect to a buyer in a more intimate, personal way. So take a moment and try to share what your piece really means to you.

Many thanks to Mary and happy sales!

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Interested in a critique focusing on language and writing? You’ve come to the right place! You must leave a comment on THIS blog post to be considered for next week! (Even if you have volunteered on a previous week!)

Also check out the Writing Critique archives! (There has been some technical trouble loading more recent critiques, but all the older ones are there!!)

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Impossible Iris

Let me state this for the record: I can’t do this. I have no idea how this is even done.

Joe’s papercuts are so incredibly fine and detailed…I have to remind myself several times that they are simply paper. Definitely not done with the kitchen scissors the way I used to do those snowflake cut-outs when I was a kid! Especially check out his intricate Mayan-inspired design. Unbelievable!

Published in: on July 21, 2008 at 2:28 pm  Comments (6)  

No more lonely walls

I’d say it took me a minute or two to understand exactly what Decorette was offering.

But then I realized that it was incredible, peel-away decals that could be used to decorate whole empty walls for just a few bucks. Throw in the fact that the decals are of simple, stunning nature silhouettes… Well! Let’s just say I was an instant fan!

Published in: on July 10, 2008 at 7:23 pm  Comments (2)